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The Trade Desk Creative Specs – Native Display and Native Video – Sharethrough. For both Display and Video: Headline: 90 characters max Description: characters max Image: We recommend x (x min; Submit a requestSign in. Sharethrough. Build custom solutions. All in one place. Demand side platform. Plan, execute, and measure digital campaigns with our industry-leading platform. Explore Our DSP. Data management platform. Harness the power of data to grow your audiences and act on new insights. Explore Our DMP. The Trade Desk API. The Trade Desk Inc is a global technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices. Founded and headquartered in Ventura, California, TTD is the largest independent demand-side platform providing real-time ad pricing and placement for advertisers at agencies and brands. The company’s Headquarters: Ventura, California, U.S. The Trade Desk recommends using a x size ( aspect ratio). Logo: no more than x pixels. The Trade Desk recommends using a x logo size ( aspect ratio). Landing page URL: the main URL you want your users to click through. Short title: up to 25 characters (best for mobile). Long title: up to 90 characters (best for desktop). While only one title is required, The Trade Desk .
The Trade Desk is a technology company that empowers buyers of advertising through its self-service, cloud-based platform. The company presented at re:Invent about how it uses Aerospike, a low-latency NoSQL database platform, running on Amazon Web Services AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 30 million writes per second in its cold storage of user profiles.
In this video, Matt Cochran, director of engineering at The Trade Desk, shares how the company leverages AWS services, such as Amazon Elastic Compute Cloud Amazon EC2 and Amazon EMR, and Aerospike to support both data storage use cases. Watch The Trade Desk’s re:Invent presentation to dive deeper. Learn more about AWS for Advertising and Marketing: aws.
Companies of all sizes across all industries are transforming their businesses every day using AWS. Contact our experts and start your own AWS Cloud journey today. The Trade Desk Processes 30 Million Items per Second on AWS for Real-Time Advertising The Trade Desk Processes 30M Items per Second on AWS for Real-time Advertising Get Started Companies of all sizes across all industries are transforming their businesses every day using AWS.
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Programmatic ad-buying specialist The Trade Desk NASDAQ: TTD recently shared the date it will unveil its overhauled platform: July 7. Called Solimar, the new platform reimagines the ad-buying experience „to help you meet this moment,“ the company says. The Trade Desk first revealed it was working on a platform overhaul in its third-quarter update last year. Solimar will be the company’s „biggest release“ in The Trade Desk’s history, Green has said several times in recent earnings calls.
Aggressive investment in its technology has been a key ingredient for The Trade Desk in growing its revenue more than fourfold over the past four years. The company’s latest product release will likely once again reveal The Trade Desk’s prioritization of innovation. The last time the tech company released a new version of its data-driven advertising platform, it proved to be far more than a facelift.
The massive upgrade, which The Trade Desk referred to as the Next Wave, even accelerated the ad tech company’s market share gains. Given the way management has talked about Solimar ahead of its release, the new platform is likely a similarly significant undertaking. Video: THE TRADE DESK 10 To 1 Stock Split Q1 Earnings Report Is TTD Stock A Buy Right Now?
The Motley Fool. While any knowledge of Solimar we have today is vague, the company has shared some insight on what to expect from the platform.
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Our Aspect desk range was created for a range of applications throughout your workplace, no matter your technical needs. We have built one frame system that adapts to all your technology requirements. Whatever your technology, we have the solution. Clear pathways from top to bottom, cables flow through the defined routes without interruption. We design for individuals. With smart adjustment, Aspect combines productivity and wellness for the workplace.
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The Trade Desk stock split on June 17 resulted in a for split, meaning every shareholder prior to that date ended up with 10x more shares post-split. For investors, the question now is whether to buy or sell TTD on the news? Cloud computing has progressively gained ubiquity in corporate computing since , simplifying procedures, lowering costs, and improving productivity.
Programmatic advertising, a breakthrough medium in the ad industry, represents a hidden treasure inside this technology. Therefore, the advertiser can buy and sell ads by bidding on specific opportunities. The technology featured by The Trade Desk allows ad users to control when, where, and how many times an ad appears across media channels.
In more basic terms, The Trade Desk oversees a self-service cloud-based site that permits buyers to manage and optimize digital ad campaigns with the use of ad formats and channels that include video, display, audio, and social media. This can be done on mobile devices, computers, and linked TV. The company uses an omnichannel approach, a buzz word that translates to connecting media and promotional channels. The company serves ad agencies and other service providers who represent sponsored ads.
It was established in and is based in Ventura, California. As time progresses, the shift in advertising, using a programmatic ad model, will allow users to view ads on various media.
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With more than 87 million households streaming premium content, Connected TV has reached a tipping point. Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks. You can also unify your ad buys across linear and streaming, with smarter measurement and more control over who sees your ads and how often.
Discover the reasons why Connected TV and linear TV continue to move closer together, and more insights from U. TV viewers and advertisers. Learn the lingo of the new television landscape as we tackle the various acronyms involved in advertising on streaming. Discover how a Connected TV-first approach helped drive conversion lift and inform a better linear TV strategy. Get in touch with our sales team to learn more about advertising with Connected TV.
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See how easy it is to make your own ad using this ad generator. To run a Native ad campaign on STX using The Trade Desk, users must first set up a Native Display creative. Sharethrough recommends submitting 1 image that will run across Desktop and Mobile with approx. Note that Mobile minimum is x and Desktop minimum x This is optional in The Trade Desk but highly recommended by Sharethrough to get the most branding value out of every impression.
This will only appear in The Trade Desk platform and will not show up on the actual ad unit. This will not appear in the ad unit but is used for reporting. The Trade Desk supports two headline lengths, but Sharethrough highly recommends entering a character headline as longer headlines tend to drive higher engagement. This is the most important part of a native creative and should reflect the emotional appeal of the content.
It is not mandatory to have a short headline, this is an option. The description does not show up on all Sharethrough placements, but when it is included it appears as a subheading below the headline. The maximum character length for the description on STX is characters. Buyers can include a click tracker in this field if preferred.
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Connected TV. With more than 87 million households streaming premium content, Connected TV has reached a tipping point. What is Connected TV advertising? Connected TV refers to premium content streaming through apps, either on a smart TV or through an over-the-top device. Ads can be served before content or during traditional commercial breaks. Native Creative Specs. Main image: supports a maximum of three images at no more than x pixels each. The Trade Desk recommends using a x size ( aspect ratio). Logo: no more than x pixels. The Trade Desk recommends using a x logo size ( aspect ratio). Landing page URL: the main URL you want your users to click.
The Trade Desk submitted Unified ID 2. This submission, the first of its kind, put UID2 code on a path to be managed and operated by independent, objective third parties and the industry at large. A UID2 Token is a user-provided and controlled, persistent identifier for digital advertising. A token may only be created and used within the digital advertising ecosystem when the user allows it, via a first party they trust.
Tom Weaving Senior Director of Business Development will present The Trade Desk POV. It will be followed by an Industry Panel discussion. View Presentation Deck. Keynote Speaker: Tom Weaving, Senior Director of Business Development, The Trade Desk. Panel Discussion: Joanna Burton, Chief Strategy Officer, ID5 Vasuta Agrawal, Managing Director, APAC, InMobi Bosco Lam, Cofounder, AlikeAudience. Toggle navigation.
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